Blog Posts Tagged As: Church Media and Communication
The average pastor spends between 10 and 18 hours each week preparing for the sermon on Sunday. And that doesn’t include the many hours invested by others to prepare and present that sermon each week. Now that you’ve prayed and prepared for these sermons, you want your entire church family to be shaped by God’s word. You want visitors to come and hear the good news of Jesus Christ. You are praying that God will use your labor and give you spiritual fruit for the glory of His name. And this is why you want as many people as possible to be there for your weekly gathering. You want to transfer that truth to as many people as you can. In this post, we’re going to look at 4 simple steps to turn your sermon series into an outreach tool. We want to help you reach as many people as possible with the life-transforming power of God’s Word.
Pastor, you should preach a sermon series from the book of Revelation. I know what you’re thinking, Isn’t that the book that has the beasts with multiple heads? Isn’t that the book with strange visions and symbols? Isn’t that a little too obscure and confusing to help people? If this is how you feel about the book of revelation, you’re not alone. G.K. Chesterton said of the Book of Revelation: “John saw many strange monsters in his vision, [but] he saw no creature so wild as one of his own commentators.” Revelation is one of the most controversial books in the entire Bible, and it’s true that there are some difficult passages to interpret. But just like the rest of Scripture, the Book of Revelation was given by inspiration of God. So we need the book of Revelation. The good news is that you don’t need to start out preaching through the entire book to get that help.
Most pastors and church leaders don’t think in terms of “branding” or “marketing”. They’re understandably suspicious of methodology that tells you to run your church like a business. They worry that their appeals to the community will start to sound like sales pitches. And realistically, they understand that they will never be able to compete with the the newest strategies and technologies of Hollywood or the marketing industry. Those are legitimate concerns. But the hard reality is that you don’t get to decide whether or not your church has a brand. It already does.
In the U.S., people send somewhere around 26 billion texts every day. And even without access to our cell phones, the average speaks about 16,000 words a day. We don’t often think carefully about our words, but we should. Because our faith informs our speech, just as it does our entertainment, work, relationships, and choices. So what are the marks of Christian communication? There are at least two essential ones: truth and love.