Blog Posts Tagged As: Church Services
We need to talk about your church bulletin. I know that probably doesn’t sound like an exciting conversation. In fact, maybe you think it’s about as much fun as organizing the junk drawer in your kitchen. But if we’re honest, that’s a perfect metaphor for most church bulletin covers. Too often, the church bulletin cover is the junk drawer of church communication. Everything just gets thrown in, and no one wants to sort through the mess. So it just sits there week after week. Something new may get added every once in a while. But the reality is that no one ever looks forward to opening it. It doesn’t have to be that way. Your bulletin can be an essential part of your church communication.
Every week, first-time visitors walk into churches in your city feeling awkward and out-of-place. They don’t know when to stand or sit. They don’t know the songs your singing. They don’t understand the different parts of your worship service. In general, they just feel out of place. Of course, that’s not what you want for them. You want them to feel welcome. You’re thrilled that they’ve decided to visit. In fact, you’d love the chance to follow up with them and get to know them better. But to do that, you’re going to need their contact information. But that’s the problem. Getting first-time visitors to fill out your visitor card is not as easy as it sounds.
The church bulletin has been a classic resource in the church communication toolbox for decades. And it's not likely that it will go away any time soon. In 2014, Thom Rainer did a study on church bulletin practices, and he found that most churches still use some form of church bulletin on Sundays. Even more interesting, he found that most church visitors expect to be given something when they visit a church. So the church bulletin really can be an essential part of your church communication.
Visiting a church for the first time can be a terrifying experience. If you’re a pastor or member at your church, you don’t feel this fear anymore, because you know the answers to those questions. More importantly, you already know you belong. But your visitors don’t know that. Your task is to help them feel welcome.